We build the analytics infrastructure that tells you exactly where users convert, where they drop off, and why — so every decision you make is backed by clean, reliable data.
Most analytics setups are misconfigured, incomplete, or tracking the wrong things. We audit, rebuild, and instrument everything correctly — so the data you act on is the data you can trust.
Full GA4 implementation covering event schema design, custom dimensions, user properties, and data stream configuration — built to capture the metrics that actually matter to your business, not just the defaults.
Structured GTM containers that make your analytics maintainable, auditable, and easy to extend. No spaghetti tags, misfiring triggers, or implementations that break after a site update.
Map every step of your conversion funnel and instrument it precisely — form submissions, button clicks, checkout steps, scroll depth, video plays, and any event that signals user intent.
See exactly how users interact with your pages — where they click, how far they scroll, where they hesitate, and what they ignore entirely. Visual evidence that confirms or challenges what the numbers suggest.
A consistent UTM taxonomy across every channel and campaign so your attribution data is reliable. Know exactly which sources drive conversions — not just which drive traffic.
Cookie banners that comply with GDPR, CCPA, and evolving privacy regulations — integrated with your analytics stack so consent preferences propagate correctly across every tag and platform.
Analytics without a measurement strategy is just data hoarding. We define what you're trying to achieve, which user actions matter, and how success gets quantified — before touching a single configuration.
We implement the full tracking stack — GA4, GTM, heatmaps, attribution, and consent — completely and correctly. Every tag is tested, every trigger is verified, and every event is confirmed before anything goes live.
Raw data isn't useful until it's in the right format for the right audience. We build dashboards and automated reports that surface the insights you need — on the schedule you need them, without logging into five platforms.
"Most organizations are making decisions on analytics that are misconfigured, double-counting events, or missing entire user segments. We fix that — and keep it fixed."
We implement and integrate the industry's leading analytics platforms — ensuring they communicate cleanly, respect user privacy, and give you a complete picture of your audience and their behavior.
Core tracking and data collection
Heatmaps, recordings, and UX analysis
Paid campaign conversion tracking
Dashboards and automated insights
Consent management and compliance
Noah and his team have been a lifesaver for our organization. The team has shown professionalism, consistency, versatility, development tracking and adaptability. It was probably the single best decision we made for our organization."
Noah and his team are highly efficient, knowledgeable, and responsive. They take a people-centered approach to their work, prioritizing the voices of their clients and producing material that reflects the heart of the organizations they partner with. They are incredible problem solvers, and have been nothing short of miracle-workers for our team."
Digital 520 worked some magic in about two hours on something I had worked on periodically for months."
The team is knowledgeable, conscientious, and very creative! They take time to put their heart into each individualized project, and get things done in a very timely manner. Excellence and professionalism at its finest!"
Noah and his team are knowledgeable and accessible. Easy to work with. Tremendous results."
We'll audit your current analytics setup for free — identifying every gap, misconfiguration, and missed conversion before we propose a single fix.